Hoxton Beard - the end

Woke to a huge commotion - next doors dog scrabbling up against their garden fence and a massive thud on my mat. IKEA delivery of a new catalogue. Flicking through before relegating it to the recycling I noticed that the male catalogue models were sporting a lot of Hoxton beardage. Even the cover boy. If that is not a clear, CLEAR, indicator that the Hoxton beard has ceased being ironic and should forthwith be shaved off I don't know how we can let them know.