Dramatic things for men to do with their look

"So, are you trying to be a cowboy?" She was looking at the newly sported full mustache that took a turn down the sides of his mouth. Not enough to look like a gay biker. Not enough to join into a goatee. But enough to for cowboy style. Ought to be worn with cowboy boots and spurs and the gait of the saddle weary. Chewing tobacco and spitting. Denim. Possibly a jacket made of suede with fringes. Definitely needs to be in the bleaching Californian desert. Not so great a look in smart slacks and loafers strolling around the Tooley Street office.
"Its men's health week," the cowboy explains.
"You're growing a mustache for men's health week?" confused.
"Yes! I didn't mean it to get so.. so... wild!"
"Yes, wild west!"